![]() It is speculated the case color change is to improve contrast ratio perception further, as some users found the prior white casing highlighted that the E Ink background is light gray and not white. As well as dropping the price from $489 to $379, the new Kindle DX has an E Ink display with 50% better contrast ratio (due to new E Ink Pearl technology) and comes only in a “graphite” case color. On July 1, 2010, Amazon released the Kindle DX Graphite, a revision of the DX. Instead, it works with AT&T’s wireless network, which has the global reach that Amazon needs for its international plans. The international Kindle 2 is physically very similar to the US model, the only thing that was different was the different network it was using.Īs Amazon CEO Jeff Bezos explained it “The two Kindles are identical, except for the radio.” The new device does not sync with Sprint, which was previously the exclusive supplier for Amazon’s Whispernet technology. It was able to download eBooks via 3G internet access in 100 different countries. It was relegated to being a niche product for people who needed it for specific purposes.Ī few short months later in October 2009, Amazon finally brought more carriers involved and issued an international edition. Originally at launch it was only able to connect in the US, and international users had to wait once more for the international edition which launched in 100 different countries on January 19, 2010.Īt launch, it was very expensive, retailing for $489, which put it out of reach of the average consumer. It was able to read native PDF files right out of the box and was marketed towards people who needed to read newspapers and magazines. It was the slimmest device they have issued to date. On November 24, 2009, Amazon released a firmware update for the Kindle 2 that it said increased battery life by 85% and introduced native PDF support.Īmazon took a departure from the standard six e-reader and took the risk to release the 9.7 Kindle DX on July 1 2010. To promote the new Kindle, author Stephen King made UR, his then-new novella, available exclusively through the Kindle Store. On October 22, 2009, Amazon stopped selling the original Kindle 2 in favor of the international version it had introduced earlier in the month. Amazon decided to forgo the inclusion of the SD card, because it kept prices down in this era. It was the first e-reader to have the text-to-speech option to read the text aloud. The Kindle 2 hit the market in February of 2009 for a fairly expensive price point of $359 dollars. It was half the size of the original which allows Amazon to store twice as many in their warehouses using the same amount of space. It was only available in the US, because international carriers would not give heavily subsidized internet access away to make it viable to buy books, which limited the global impact.Īmazon saved on the packaging on the second generation Kindle e-Reader by gravitating towards recycling based cardboard. It also had an SD Card, the only Amazon product ever to do so. One of the big hyping factors about this e-reader was the fact it had free 3G internet access to buy books on the go. The demand was so high that people couldn’t even order it for a further five months. It was released in 2007 retailed for $399 and sold out within 5 hours of being available to order. The first generation Kindle e-reader was made by LAB126, the braintrust that has developed every single tablet and e-reader ever made by Amazon. ![]() Today, we look at the devices, packaging and promotional materials that have assisted Amazon in controlling most of the eBook market worldwide and being the dominant player in hardware. Since 2007 the Kindle has been selling like hotcakes and selling out within a few hours of the official launch. When you think of e-readers the Amazon Kindle edition has been the most ubiquitous.
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